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| miércoles, mayo 30 |
The Science of DisgustThe ewww factor. A new study explains why we think some things are icky - and marketers are starting to take heed.Andrea Morales and Gavan Fitzsimons can both remember when and where their current research interest began. It came during a talk at the University of Pennsylvania a few years ago: Paul Rozin, a professor of psychology, took a cockroach that had been sterilized, dipped it into a glass of orange juice, then asked if anyone was willing to take a sip.
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UruDom 30.5.07  |
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